Holiday Fever 2.0


In a world that's constantly changing, understanding the pulse of holiday spending is more crucial than ever.

Holiday Fever 2.0, (the sequel to Holiday Fever report from last year), goes beyond the surface offering illuminating insights into the economic context, consumer behaviour and trends that define the holiday season in Nigeria.

This report helps brands to explore the shifts, and gain a deeper understanding of what drives spending choices among Nigerians during the 2023 festive season.